Everything is changing. Our real-time world is unpredictable, complex and relentlessly challenging. Certainty is rare, and increasingly valuable. It takes a different kind of agency to deliver immediate results and long-term business growth.
How data and creativity shifts more than just 330m parcels
Hermes had a perception issue. Rapidly, the business was transformed from a logistics business to a human-centric parcel carrier network that connected consumers to brands, and to each other. We've empowered Hermes to grow by targeting small businesses and consumers. By working end-to-end on all activity surrounding the customer journey, from strategy through to creative execution and analysis, we've helped Hermes unify their proposition and create a brand with approachable, friendly and human appeal.
- 4,500 parcel shops enjoyed an uplift in sales
- 1.2M customers define into six digestible segments
- 22M transactions spanning 2 years' worth of data analysed
Matthew Hanson, Head of Marketing at Hermes said: "We appointed Jaywing because of their vast experience in data analysis and cutting edge creative, helping us to determine the needs of our consumers and translate that insight into meaningful brand experiences.”