Everything is changing. Our real-time world is unpredictable, complex and relentlessly challenging. Certainty is rare, and increasingly valuable. It takes a different kind of agency to deliver immediate results and long-term business growth.
A PR approach that inspired 43% more website visitors
With the boom in UK staycations showing no signs of slowing down, Best Western asked us to develop a PR strategy to support their ‘More to Explore’ summer marketing campaign, generating national news stories and driving website traffic. Using booking data and search trends, we launched a consumer poll to the Nation to help crown Britain’s happiest view (Broadsands beach in Devon if you fancy visiting) and a tongue-in-cheek Google Chrome extension that blocked all mention of England’s disastrous World Cup campaign.
- 43% increase in site traffic
- 230 pieces of campaign coverage 130% increase on target
- 147 profile links achieved
Sophie Proffitt, Communications and PR Manager at Best Western said: "We wanted a campaign that went beyond press releases, stunts and gimmicks which ran true to our storytelling ethos and would inspire audiences and get them exploring Great Britain. That's exactly what this campaign did, as well as exceeding our revenue targets."