Jaywing

Everything is changing. Our real-time world is unpredictable, complex and relentlessly challenging. Certainty is rare, and increasingly valuable. It takes a different kind of agency to deliver immediate results and long-term business growth.

Sheffield, United Kingdom
Founded: 2006
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Skills
Insights and Strategy
Data Analysis
Brand Advertising Creative
Brand Activation
Art Direction
Copywriting
Media Buying & Planning
Social Media
website design
Website Build

and 8 more

Clients

Hermes
First Direct
Doritos
Mazda
Castrol

Sector Experience

FMCG
Financial & Professional Services
Health & Beauty
Automotive
Travel, Tourism & Leisure
Retail
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A PR approach that inspired 43% more website visitors

by Jaywing Plc

With the boom in UK staycations showing no signs of slowing down, Best Western asked us to develop a PR strategy to support their ‘More to Explore’ summer marketing campaign, generating national news stories and driving website traffic. Using booking data and search trends, we launched a consumer poll to the Nation to help crown Britain’s happiest view (Broadsands beach in Devon if you fancy visiting) and a tongue-in-cheek Google Chrome extension that blocked all mention of England’s disastrous World Cup campaign.

  • 43% increase in site traffic
  • 230 pieces of campaign coverage 130% increase on target
  • 147 profile links achieved

Sophie Proffitt, Communications and PR Manager at Best Western said: "We wanted a campaign that went beyond press releases, stunts and gimmicks which ran true to our storytelling ethos and would inspire audiences and get them exploring Great Britain. That's exactly what this campaign did, as well as exceeding our revenue targets."

Tags

PR
website

Clients

Best Western