Jack Morton

We create the world’s most talked-about Experience Brands. Jack Morton is a leading global brand experience agency best known for event & experiential marketing, integrated campaigns, digital & content, sponsorship marketing and employee engagement.

Boston, United States
Founded: 1939
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Skills
Experiential Marketing
Experiential Campaigns
Experiential Design
Sponsorship management and activation
Partnerships
B2B Marketing
B2C
B2C brand strategy
consumer experience
virtual events

and 15 more

Clients
General Motors
Kellogg’s
Nespresso
Molson Coors
Google
Lenovo
Ericsson
Riot Games
L.L.Bean
Adidas

and 10 more

Sector Experience
Automotive
Food & Beverage
Alcohol
Beer, Wine & Liquor
Consumer electronics
Technology
Gaming
esports
Consumer Products & Services
CPG

and 24 more

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Subway: Ugly Veggie Rescue, Partnership with Feeding America

by Cassandra Hegarty

Subway has launched a new campaign with Feeding America encouraging consumers to “adopt” an ugly vegetable, those sometimes odd but always nutritious and delicious vegetables often discarded and wasted because of the way they look. The campaign, titled Ugly Veggie Rescue, is designed to raise awareness of food waste and combat food insecurity. To launch the campaign, the brand has partnered with performer and Feeding America advocate Nick Lachey . Consumers are encouraged to visit UglyVeggieRescue.com and “adopt” an Ugly Veggie of their own. The site features several vegetable personalities to choose from such as Pete, the beet from Sidney MT who is suave and sophisticated and loves a bottle of balsamic vinaigrette and a good book, or Claire, the carrot from Coachella CA who is fun, flirty and looking for love in all the wrong salads. With each Ugly Veggie adopted, consumers will trigger a donation to Feeding America that will be matched by Subway up to $100,000.

Tags

Brand experience
Online promotion
digital campaign

Clients

Subway