Jack Morton

We create the world’s most talked-about Experience Brands. Jack Morton is a leading global brand experience agency best known for event & experiential marketing, integrated campaigns, digital & content, sponsorship marketing and employee engagement.

Boston, United States
Founded: 1939
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Skills
Experiential Marketing
Experiential Campaigns
Experiential Design
Sponsorship management and activation
Partnerships
B2B Marketing
B2C
B2C brand strategy
consumer experience
virtual events

and 15 more

Clients
General Motors
Kellogg’s
Nespresso
Molson Coors
Google
Lenovo
Ericsson
Riot Games
L.L.Bean
Adidas

and 10 more

Sector Experience
Automotive
Food & Beverage
Alcohol
Beer, Wine & Liquor
Consumer electronics
Technology
Gaming
esports
Consumer Products & Services
CPG

and 24 more

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Reebok Shoots and Wins at ComplexCon Chicago

by Cassandra Hegarty

Reebok continues to make great strides with the 18-25 year old fashion-conscious consumer. This time it was with a stand-out brand experience at ComplexCon Chicago. For the brand’s second showing in the event series, Reebok worked with Jack Morton and New York Sunshine to create an experience that capitalized on Reebok’s return to retro basketball. The result was an eye-catching, unexpected activation that mimicked a travelling carnival-like basketball shooting experience with Reebok’s bold brand at the center. In collaboration with streetwear designer Eric Emanuel, basketball legend Allen Iverson and vintage curator Josh Matthews (COMMA), Reebok reintroduced legendary on-court silhouettes in addition to other ComplexCon-only pieces. Attendees experienced a retro-style carnival experience with flashing lights, bold colors, food, unique personalities, games of skill and unique products and “prizes.” The Reebok experience drew over 3,000 visitors with 72% of those attendees participating in the SuperShot Challenge for a chance to win a gold chain and diamond pendant designed by Eric Emanuel and Allen Iverson.

Tags

experiential
Experience Design

Clients

Reebok