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Peet’s Coffee 1960s Californian Pop-Up Street by Jack Morton
Peet’s Coffee has brought its iconic 1966 original heritage store on Vine and Walnut Street to Shanghai. The Peet’s experience is being held from October 17th – 22nd, 2019 outside Jing’An Kerry Center.
The 1960s American street experience offers coffee enthusiasts and Peet’s fans a glimpse of the original heritage store, complete with the vibrant colors, sights, sounds and characters of the era. From the building’s façade, vintage cars and bikes, through to an adjacent park with live music, the pop-up experience brings customers back to 1966 Berkeley - the very beginning of Peet’s Coffee story.
Guests have the opportunity to purchase the full range of Peet’s hand-crafted coffees and also to take part in a series of experiences. These experiences include creating personalized t-shirts, tote bags and badges with iconic patterns and colors from the era, taking 1960s era photos in Peet’s Photomat with multiple exposures and posing for a photo at Peet’s surfing photobooth. Photos can be printed and shared electronically through social media.
Guests will also be immersed into the laid-back ‘60s California lifestyle as they journey through the experience filled with the sights and sounds of people from the period including street busker musicians and hippies.
As part of the activation, Peet’s Park, a green oasis next to the shop, is created for guests to relax and mingle with one another. From Saturday to Sunday night (October 19th – 20th), Peet’s Park was transformed into an open-air cinema, allowing guests to relive the 60s movie experience.