Jack Morton

We create the world’s most talked-about Experience Brands. Jack Morton is a leading global brand experience agency best known for event & experiential marketing, integrated campaigns, digital & content, sponsorship marketing and employee engagement.

Boston, United States
Founded: 1939
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Skills
Experiential Marketing
Experiential Campaigns
Experiential Design
Sponsorship management and activation
Partnerships
B2B Marketing
B2C
B2C brand strategy
consumer experience
virtual events

and 15 more

Clients
General Motors
Kellogg’s
Nespresso
Molson Coors
Google
Lenovo
Ericsson
Riot Games
L.L.Bean
Adidas

and 10 more

Sector Experience
Automotive
Food & Beverage
Alcohol
Beer, Wine & Liquor
Consumer electronics
Technology
Gaming
esports
Consumer Products & Services
CPG

and 24 more

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L.L.Bean: Get S'more out of summer

by Cassandra Hegarty

L.L. Bean's new campaign inspires urbanites to get S’more out of summer. According to research by the retailer, four out of five Americans say summer passes them by too quickly and they don’t have enough time to enjoy it. As a result, L.L.Bean launched a series of backyard-inspired campsite popups in major cities complete with s’more roasting to bring the best of a shared outdoor experience to everyone. Via a partnership with Uber, consumers hitch free rides to the campsites and participate in classic summer activities (in addition to marshmallow toasting) such as yard games and sleeping bag roll up challenges from L.L.Bean’s Outdoor Discovery Program. The events also feature the sounds of the outdoors provided by the National Park Foundation’s PARKTRACKS - a nice respite to the urban sounds of the city. In addition to the local events, the retailer offered a day of free s’mores at all of its retail locations and launched a national photo contest where consumers can enter to win one of five Ultimate Backyard Campout, complete with tents, sleeping bags, fire pits, camping attire, and L.L.Bean experts to set it all up. The S’more campaign also features extensive content online that gives people ideas for how to get outside this summer, and if you ask Alexa, “S’more Summer Tips” she’ll provide suggestions for the whole family. The S’more Tour will also hit additional stops in L.L.Bean’s famed Bootmobile at outdoor festivals and events over the course of the season.

Tags

Experiential Marketing
Experience Design
Brand experience

Clients

L. L. Bean