Jack Morton

We create the world’s most talked-about Experience Brands. Jack Morton is a leading global brand experience agency best known for event & experiential marketing, integrated campaigns, digital & content, sponsorship marketing and employee engagement.

Boston, United States
Founded: 1939
More
Skills
Experiential Marketing
Experiential Campaigns
Experiential Design
Sponsorship management and activation
Partnerships
B2B Marketing
B2C
B2C brand strategy
consumer experience
virtual events

and 15 more

Clients
General Motors
Kellogg’s
Nespresso
Molson Coors
Google
Lenovo
Ericsson
Riot Games
L.L.Bean
Adidas

and 10 more

Sector Experience
Automotive
Food & Beverage
Alcohol
Beer, Wine & Liquor
Consumer electronics
Technology
Gaming
esports
Consumer Products & Services
CPG

and 24 more

Less

Chilling in the Bay – Creating a Giant activation

To position Coors Light as a true local fan, Jack tapped a well-known SF Bay Area artist, Jeremy Fish, to create a custom, multifunctional mural wall within the Coors Light Cove branded destination at Oracle Park. To garner buzz around the installation, Jack developed an integrated 360-degree amplification program inclusive of paid social, organic social, experiential activation and use of existing sponsorship assets including an NBC Sports Bay Area broadcast feature and an in-game scoreboard feature. In addition, we hosted a mural unveiling event during the Giants vs. Padres game. The experience consisted of an artist meet and greet, a social sweepstakes for a chance to win prizes including tickets to the post-season, a photobooth engagement and branded freebies given to consumers in the space. Jeremy Fish also handed out limited-edition, signed screen prints of the mural to lucky fans who engaged with the mural. To ensure everyone in the stadium was aware of the mural and the onsite experience, a scoreboard feature with our combined video content was played with a CTA end card during the 2nd inning of the game.

Tags

Jack Morton
jack 39
sports
Chicago
beer and spirits

Clients

San Francisco Giants x Coors Light