Jack Morton

We create the world’s most talked-about Experience Brands. Jack Morton is a leading global brand experience agency best known for event & experiential marketing, integrated campaigns, digital & content, sponsorship marketing and employee engagement.

Boston, United States
Founded: 1939
More
Skills
Experiential Marketing
Experiential Campaigns
Experiential Design
Sponsorship management and activation
Partnerships
B2B Marketing
B2C
B2C brand strategy
consumer experience
virtual events

and 15 more

Clients
General Motors
Kellogg’s
Nespresso
Molson Coors
Google
Lenovo
Ericsson
Riot Games
L.L.Bean
Adidas

and 10 more

Sector Experience
Automotive
Food & Beverage
Alcohol
Beer, Wine & Liquor
Consumer electronics
Technology
Gaming
esports
Consumer Products & Services
CPG

and 24 more

Less

Chevrolet: Virtual First Pitch

Celebrating the return of baseball. Virtually.

After the COVID-19 pandemic bought the world to a standstill, Major League Baseball was finally ready to safely begin the new season with one major caveat. Fans could not attend due to social distancing protocols. To help build fan excitement for opening day, Chevrolet – the Official Vehicle of MLB – requested help from some of baseball’s biggest fans, America’s youth baseball and softball players.

The Chevrolet Virtual First Pitch campaign was a rallying cry to baseball fans that even though we can’t be in-stadium physically, we can still enjoy the first pitch together. Virtually.

Chevrolet invited participants from their Youth Baseball & Softball Clinics and worked with various MLB youth organizations to submit videos of their best “first pitch.” The videos were then edited for broadcast, digital and social, and went live on MLB Opening Day to the surprise and delight of all who participated.

Tags

experiential
automotive marketing
Sport

Clients

Chevrolet