Jack Morton

We create the world’s most talked-about Experience Brands. Jack Morton is a leading global brand experience agency best known for event & experiential marketing, integrated campaigns, digital & content, sponsorship marketing and employee engagement.

Boston, United States
Founded: 1939
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Skills
Experiential Marketing
Experiential Campaigns
Experiential Design
Sponsorship management and activation
Partnerships
B2B Marketing
B2C
B2C brand strategy
consumer experience
virtual events

and 15 more

Clients
General Motors
Kellogg’s
Nespresso
Molson Coors
Google
Lenovo
Ericsson
Riot Games
L.L.Bean
Adidas

and 10 more

Sector Experience
Automotive
Food & Beverage
Alcohol
Beer, Wine & Liquor
Consumer electronics
Technology
Gaming
esports
Consumer Products & Services
CPG

and 24 more

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Belvedere Vodka Launches Laolu Senbanjo 2018 Limited Edition Bottle During New York Fashion Week

by Cassandra Hegarty

Belvedere Vodka took fans through an exotic interactive fashion show to celebrate its launch of artist, Laolu Senbanjo’s 2018 Limited Edition bottle during New York Fashion Week at The Whitney Museum Of American Art in New York City. The experience was an iconic fashion moment where models and influencers wore Lalou’s custom designs painted by the artist himself. Guests were immersed in the story of Lalou’s partnership with the brand when the artist walked the runway himself telling the story of the collaboration. The painted story included representing the flavors and history of the brand include water, rye, naturalness, Poland and New York. Lalou and his apprentices, which included supermodels Helena Christensen, Nolan Funk and Martha Hunt mingled as living works of art throughout the night as guests enjoyed custom Belvedere Spritzes. Guests were also treated to an exhibit of the artists’ work and able to take custom photographs of moments of the show.

The brand and the artist both share a joint mission to reveal the unexpected beauty in the world. The purpose of Laolu’s art is to look beneath a person’s surface (skin) to reveal their inner-soul and personality through body paint. Through his art, he uncovers the beauty within each subject. Laolu’s custom bottle is his interpretation of the beauty, nuance and complexity of the liquid within the Belvedere bottle. The flowing design with sharp edges represent the water and rye working together to produce dimension and taste. This limited-edition bottle is part of (Belvedere)Red campaign, which for the 8th year supports the a global fund to help eliminate HIV/AIDS in Africa. Before being an artist, Laolu was a human rights attorney in Nigeria focusing on AIDS atrocities against women, so this cause has a very special place in his heart and mind.

Tags

Experiential Marketing
Event / Exhibition Design

Clients

Belvedere Vodka