We create the world’s most talked-about Experience Brands. Jack Morton is a leading global brand experience agency best known for event & experiential marketing, integrated campaigns, digital & content, sponsorship marketing and employee engagement.
adidas partners with Jack Morton for Das Days in Shanghai
Following the success of its debut run in Los Angeles, New York, Sao Paolo and Paris, adidas Das Days from adidas Skateboarding arrives in Shanghai with a series of street-level interactive programs and skateboarding community-based activities over nine days. The activations kicked off on October 12th. Das Days is a community-driven event by skateboarders for skateboarders. China has a really interesting scene, slightly underground, but emerging across the country. adidas partnered with Jack Morton to transform Shanghai with a series of interrelated activities to foster meaningful connections between adidas and the skateboard community. The nine-day festival includes an art exhibition of street art from local emerging artists, a full day of skateboarding contests and challenges, a House Party featuring four rising live music acts, and a global launch of adidas’ new product collaboration with the skateboard brand Alltimers, as well as an intimate skating session with KOLs and fans.