John Ayling & Associates

The Original Independent Media Specialist. Built on integrity, professionalism and transparency, we have a 40-year track record of delivering creative and rigorous media planning and buying across all channels.

London, United Kingdom
Founded: 1978
Staff: 50
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Skills

media planning and buying
media strategy
Clients
RSPCA
Cats Protection
garmin
Sekonda
Baylis & Harding
Barnardo's
Plan International
Sanderson
RNIB
Loake

and 1 more

Sector Experience

Media
Media Buying
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RNIB Letter from Santa: Seeing Christmas Differently

January 11, 2022

Being Bold with Braille

RNIB’s ‘Letter from Santa’ initiative delivers braille letters, written by Santa Claus, to children with visual impairments making them feel truly included in the festive season. For two years, RNIB’s Letter from Santa commercial had been running on TV however we had yet to take the campaign into print.

Our aim was to be bold with braille by exploring media partnerships that could allow the public to directly experience this amazing tactile writing system. The core idea was to create a braille national newspaper front cover. But would it be technically possible and could we find a willing media partner to deliver this distinctive idea?

Through media innovation, powerful collaboration and determination to reach an audience that is rarely considered in print media we achieved a UK media first - John Ayling & Associates, the Good Agency and Mail Metro Media created the first braille national newspaper cover on 3rd December 2021.

Tags

print advertising
accessibility
inclusive marketing
inclusion
press ad
front page
Media Innovation Round-Up