John Ayling & Associates

The Original Independent Media Specialist. Built on integrity, professionalism and transparency, we have a 40-year track record of delivering creative and rigorous media planning and buying across all channels.

London, United Kingdom
Founded: 1978
Staff: 50


media planning and buying
media strategy
Cats Protection
Baylis & Harding
Plan International

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Sector Experience

Media Buying

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No-nonsense Media Planning and Buying for Sekonda

January 11, 2022

Late in 2021 Sekonda launched a new brand platform that cuts through the nonsense of the watch category. Having worked with the brand since 2004 we are excited to deliver a no nonsense media plan to match the tone of the campaign – “Sekonda. No time for nonsense.”

No nonsense TV planning

To propel the brand back into the public consciousness the ad will run across ITV and Channel 4 targeting the largest audiences such as I’m a Celebrity… and Googlebox. YouTube and TikTok will drive further coverage to reach a younger audience.

Contextual press ads

The JAA team nimbly reacted to the news agenda. After the MPs two jobs scandal broke, we sprang into action alongside our friends at Lucky Generals creating and placing tactical press ads to feature in The Sun. Supplemented by a full page in Men’s Health opposite the Christmas time-piece special Synchronised and OK! magazine we disrupted the established category norms.

We had a lot of fun with this campaign and proved the power of collaborative working between client, creative and media partners.


media planning and buying
contextual targeting
print advertising