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No-nonsense Media Planning and Buying for Sekonda
January 11, 2022
Late in 2021 Sekonda launched a new brand platform that cuts through the nonsense of the watch category. Having worked with the brand since 2004 we are excited to deliver a no nonsense media plan to match the tone of the campaign – “Sekonda. No time for nonsense.”
No nonsense TV planning
To propel the brand back into the public consciousness the ad will run across ITV and Channel 4 targeting the largest audiences such as I’m a Celebrity… and Googlebox. YouTube and TikTok will drive further coverage to reach a younger audience.
Contextual press ads
The JAA team nimbly reacted to the news agenda. After the MPs two jobs scandal broke, we sprang into action alongside our friends at Lucky Generals creating and placing tactical press ads to feature in The Sun. Supplemented by a full page in Men’s Health opposite the Christmas time-piece special Synchronised and OK! magazine we disrupted the established category norms.
We had a lot of fun with this campaign and proved the power of collaborative working between client, creative and media partners.