JAA named Third Sector's Communications Agency of the Year

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JAA named Third Sector's Agency of the Year

JAA named Third Sector's Agency of the Year

Over the last year JAA helped create outstanding campaigns for dozens of charities: from Alzheimer's Society to Cats Protection, RSPCA to Barnardo’s, Breast Cancer Now to the Disasters Emergency Committee (DEC). Our work was recognised by Third Sector magazine as we were named Communications Agency of the Year.

Our charity clients have diverse and demanding objectives. JAA’s approach to achieving them centred on the twin challenges we always set ourselves when we address a third-sector brief:

1. How can we deliver creative and inventive media ideas that will truly cut through to our target audiences?

2. How can we work with the speed and agility that our clients need?

Marketing Campaign of the Year

Our work for RNIB on their Letter from Santa campaign was rewarded with a Marketing Campaign of the year accolade. We delivered a high impact DRTV, created by GOOD creative agency, and social campaign as well as three unique media innovations:

  • first-ever braille national newspaper cover with Metro UK
  • a unique, live, TV ident with ITV
  • collaboration with Amazon’s Alexa

Led by confident and charming 12-year-old Keira, the campaign featured people, supported by RNIB, telling their own stories authentically; it exceeded all fundraising and strategic targets. RNIB delivered accessible letters from Santa to one-in-four of the children in the UK who can read braille and reached millions of people across the UK including more than 17,000 new donors.

Delivering results through creativity and agility

We deliver results for charities by creating inventive media solutions that cut through and by being agile and responsive in emergency situations.

JAA’s charity clients saw consistently excellent results:

  • DEC’s Ukraine appeal triggered an amazing outpouring of public support with over £340million raised to date. £55 million was raised on the first day and £100 million within four days - the equivalent of over £1 million an hour. The appeal set a world record for the most money raised by an online campaign in one week
  • RNIB’s Christmas Appeal saw one in four children who read braille receive a Letter from Santa
  • Cats Protection’s innovative search strategy educated 27,000 potential kitten purchasers on the dangers of buying under-age kittens
  • We helped RSPB’s Big Garden Birdwatch campaign in January 2022 encourage 700,000 people to participate and count 11.5 million birds
  • Woodland Trust Big Climate Fightback campaign over COP26 saw 64,000 trees bought