ITB Worldwide joins the Influencer Marketing Trade Body

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The Influencer Marketing Trade Body (“IMTB”) has announced the addition of ITB Worldwide as its newest member organisation

ITB Worldwide is a full-service talent and influencer marketing agency helping brands build holistic strategies that consider multiple marketing touchpoints.

ITB Worldwide has been recognised in recent awards for its creative and innovative approach to influencer marketing. The agency is a bronze winner at Cannes Lions and secured the bronze position in the Influencer Marketing Team of the Year category at the 2021 Influencer Marketing Awards.

The agency is the seventh influencer marketing company to join the IMTB. The IMTB is a professional membership organisation dedicated to building a robust, sustainable future for the influencer marketing industry.

Commenting on joining the IMTB Crystal Malachias, Global Growth and Development Director at ITB Worldwide said:

“ITB are thrilled to be among the first to join such an important trade body, aligning with other notable agencies to demonstrate our collective commitment to the evolution and professionalisation of the UK influencer marketplace.

As the influencer industry further matures and continues to prove an essential building block of the marketing mix, it’s essential that such a trade body exists to provide unified governance around important issues such as disclosure, equitable payment, and transparent measurement, to grow and protect both talent and brands alike."

~- Crystal Malachias, Global Growth and Development Director at ITB Worldwide