ITB Worldwide

ITB Worldwide is a pioneering Talent + Influencer Marketing Agency informed by culture, powered by data and built on human insight.

London, United Kingdom
Founded: 2008
Staff: 50
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Skills

Strategy
Influencer marketing
Talent Procurement
Insight
Collaborative Marketing
Gifting
clothing
Clients
UGG
Pandora UK
L'Oreal
Unilever
Coach
Lidl
H&M
Bumble
Nestle
Kellogg's

and 7 more

Sector Experience

Influencer Marketing
Talent Marketing
Entertainment
Fashion and Beauty
Lifestyle
Finance
Electronics
FMCG
Less

Influencer marketing: YouTube Shorts x The Weeknd

Securing Diverse Creators With An Authentic Voice

ITB were given the objective to generate awareness of YouTube Shorts and their collaboration with The Weeknd. In order to achieve this, a variety of talent were to be secured to deliver social videos that were authentic to their own channel, with the purpose of driving to YouTube Shorts with the soundtrack as The Weeknd's "Take My Breath".

High Quality Talent, High Quality Content

ITB were able to produce a casting list of 150 high quality, to brief names within 48 hours. With a finalised list of 8 creators from the client, they were secured and asked to create 60 second videos with 15” cut downs. All creators went above what was asked of them leading to no re-films. Content was published across Instagram, Twitter and YouTube Shorts by the talent which was then compiled into a YouTube Shorts advert.

Going Above and Beyond Target

The integrated effort exceeded content performance goals due to a mix of strong Creator talent and an angaging use of owned platforms. Both total impressions and total engagements went beyond target, with impressions 59% above target and engagements 15 % above target. The Creator talent again went beyond what was asked of them, producing extra content and resharing the YouTube Shorts ad on their own channels.

Tags

YouTube Channel
Influencer
creators
art
music
Celebrity

Clients

YouTube Music