Isobar

We are a global creative experience agency crafting distinctive brands and innovative experiences for a connected future.

London, United Kingdom
Founded: 2004
Staff: 8000
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Skills
Experience Design
Brand & Identity Design
Strategy
Innovation
product
Communication
Content
Content Marketing
Change management
employee engagement

and 1 more

Clients
Enterprise Rent-A-Car
Coca Cola
Philips
adidas
P&G
Asda
Visit Scotland
Disney
Clarins
Shiseido

and 1 more

Sector Experience

Financial
Retail
Consumer Packaged Goods
Health
Leisure
Mobility
Beauty & Cosmetics
Destination Marketing
Membership Organisations
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Road Tales

by Siobhan Robison

We created award-winning location-based interactive audiobook to transform car rides in magical journeys.

Innovating the travel experience

To engage its core audience, Volkswagen needed an idea that would promote how it makes car journeys more enjoyable for families. Children are increasingly looking to screens for entertainment in car journeys, so how could the automotive brand use technology to stimulate children’s imagination whilst they are travelling?

The end of 'are we nearly there yet'

'We created a digital product and a campaign that used location-based interactive audiobooks to transform ordinary road objects into magical characters of a story. ‘Road Tales’ uses a custom-developed story-engine that creates unique tales based on the location of the user.

To ensure the stories react to the environment, the team scanned all Dutch highways to identify objects like bridges, windmills, trees, petrol stations, and other main objects to transform them into story elements.

Globally recognised experiences

The app reached number one in the app store within 24 hours and won six Silver Cannes Lions in Entertainment, Brand Experience, Audio, Digital Craft, and Mobile.

Tags

Volkswagen
Road tails

Clients

Volkswagen