Iris

For the forward.

London, United Kingdom
Founded: 1999
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Skills

Online/Digital
Advertising
Digital Marketing
PR
social
CRM
Intergrated
B2B
Brand & Identity Design
Performance Marketing
Clients
Shell
BMW
Jeep
Virgin Active
Britvic
Reebok
Wickes
Barclaycard
Adidas
Samsung

and 7 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Professional Services
Retail
Travel
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This is family

by Rachel Geraghty

Iris has released a new launch film for adidas x Arsenal’s third kit. ‘This is family’ plays on the unifying power and popularity of Arsenal’s head coach, Mikel Arteta, building the whole film around him and his ‘Team talk to the Arsenal family’, which is shown in the film to be global and diverse.

The film also features women’s footballer of the year Vivianne Miedema and breakthrough academy talent Bukayo Saka alongside his own real family. Arsenal legends Kanu and Dennis Bergkamp also support the message with neat cameos.

The film was directed by acclaimed director Karim Huu Do and was shot entirely during lockdown.

Clients

adidas