Satisfyingly Satisfying Pan Pizza

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The 1980s delivered many icons, but none more memorable or cheesier than the oft-intimated Pizza Hut Original Pan Pizza

The menu item forever changed the pizza-eating experience, and at 40, it continues to exceed expectations as the most satisfying and most indulgent pizza around. In honor of the icon, Pizza Hut, with the help of Iris, has launched its first global campaign in 20 years, hosting a celebration across 55 of its global markets, declaring October ‘Global Pizza Month’ and serving up specials for fans around the world.

The celebration will mark the first time the brand platform, ‘Now That’s Delivering’, is used globally by Pizza Hut. The platform was originally created for the UK market by Iris in 2018 and will now run across 55 markets. As part of the UK platform, Iris also introduced the character Parker, who proved so popular it was time to take him global for the 40th pan-iversary. The hero launch film features Parker, as he takes us on a journey of exploring a host of weird and wonderful things that seem satisfying, but don’t live up to the ultimate satisfaction that is Pizza Hut Original Pan Pizza.

“No one loves pizza more than us. And to this day, there is nothing more satisfying or more unifying that the first, tasty bite,” said Vipul Chawla, president of Pizza Hut International. “It is simply in our DNA to deliver accessible happiness. We’re constantly thinking about a second serving – bigger, better and more innovative menu items that bring the world together, one Pan at a time.”

The digital first campaign aims to highlight that Pizza Hut delivers on the promise that their Pan Pizza is the ultimate in satisfaction and that Pizza Hut International delivers the most satisfying experience, anywhere. Iris has also created a number of online films that will run in numerous markets, as well as a global social and print toolkit for all markets.

Shaun Mcilrath, Chief Creative Officer, Iris, said: “Now That’s Delivering is much more than just an advertising platform, it’s about setting new benchmarks in customer experience throughout the organisation and across the world. It places a sharp focus on Pizza Hut’s excellence, innovation and originality.”

Since 1958, Pizza Hut has set out to make all its pies with the finest ingredients, never compromising on taste or taking shortcuts. Today, recognizing that consumers want more from their eating experience, Pizza Hut delivers with new ways to be iconic by adapting to culture, staying original and contributing to the greater good.

“Pizza Hut has never lost the passion or taste for what inspired the Original Pan Pizza in 1980,” said Ana Maria Rodriguez, chief food innovation and quality officer, Pizza Hut International. “We always put our food and our customers first. Since our most classic menu item debuted 40 years ago, we remain forward-looking and forever young, curating ideas from around the global to continue delivering each Pan pie.”

Pizza Hut’s Pan-iversary will deliver with global fan giveaways, special offers and more. To stay up-to-date on all things Pizza Hut, visit www.pizzahut.com or follow along on your regional Pizza Hut social channels.