Iris

You won’t catch us or our clients playing it safe. Iris. For the forward.

London, United Kingdom
Founded: 1999
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Skills

Online/Digital
Advertising
Digital Marketing
PR
social
CRM
Intergrated
Clients
Shell
BMW
Jeep
Virgin Active
Britvic
Domino's
Reebok
Wickes
Tate & Lyle
Barclaycard

and 2 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Professional Services
Retail
Travel
Less

Reimagine Sport

To kick off 2020, we invited the world to reimagine sport with our first campaign for adidas Women.

Inspired by the belief that sport has evolved, we launched adidas’ new SS20 women’s collection with a bold integrated campaign that challenged women to define what sport means to them.

Leading with a 60” hero film, we encouraged all women to see themselves as an athlete by celebrating movement of all kinds, including yoga, skiing, meditation, dancing and parkour.

The spot introduced adidas’ all-new versatile collection that merges performance and streetwear, including style-focused activewear alongside iconic lifestyle looks; from high-performance tights to statement tracksuits.

We also created supporting assets featuring adidas Women athletes including Mikaela Shiffrin, Mae Yoshikawa, Jessamyn Stanley, Denise Schindler, Chinae Alexander, Nadya Okamoto and Jada Sezer– each exploring their own definition of sport and the role it plays in theirlife.

The campaign went live in retail, digital, online and on social across adidas’ and the athletes’ channels.

Tags

sport and leisure
fitness
clothing
health

Clients

adidas