Iris

You won’t catch us or our clients playing it safe. Iris. For the forward.

London, United Kingdom
Founded: 1999
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Skills

Online/Digital
Advertising
Digital Marketing
PR
social
CRM
Intergrated
Clients
Shell
BMW
Jeep
Virgin Active
Britvic
Domino's
Reebok
Wickes
Tate & Lyle
Barclaycard

and 2 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Professional Services
Retail
Travel
Less

Now That's Delivering

Following our appointment as lead creative and strategic agency in 2018, Pizza Hut Delivery tasked us with the transformation of their brand.

Despite being a much-loved pizza brand in the UK, as a result of their historic association with restaurants, Pizza Hut was less well known for delivering. So, we set out to elevate the brand, their pizzas, their great customer experience – and make sure everyone knows that Pizza Hut delivers.

Enter ‘Now That’s Delivering’ - a new brand platform positioning Pizza Hut as a benchmark in delivery.

We choose to hero five key messages (the choice and flexibility to enjoy delicious restaurant quality pizza delivered to your home, its taste credentials, its Hut Rewards loyalty scheme, favourites from £5 value proposition and its Thirty Minute Speed Guarantee) whilst also taking the fight to the competition – Domino’s.

We created 20 second spots for each message, as well as combining all five in one cheeky and challenging hero film.

The hero film launched on Boxing Day 2018, supported by 20 second and 6 second films, on Facebook and YouTube as targeted, timely interventions to disrupt consumers’ Domino’s habit.

Tags

restaurant
fast food
Content
Advertising
social
comedy