Iris

You won’t catch us or our clients playing it safe. Iris. For the forward.

London, United Kingdom
Founded: 1999
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Skills

Online/Digital
Advertising
Digital Marketing
PR
social
CRM
Intergrated
Clients
Shell
BMW
Jeep
Virgin Active
Britvic
Domino's
Reebok
Wickes
Tate & Lyle
Barclaycard

and 2 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Professional Services
Retail
Travel
Less

GLITCH Takeaway Takeover

For the launch of the new football boot range, the ‘Prep Pack’, Iris has created a campaign that matches up to adidas GLITCH’s unrivalled reputation for innovation, whilst driving app downloads and fame for the brand in London.

The pack is inspired by hard work, and Iris knew that in London, hard work and long hours on the pitch are rewarded with some serious play. So, Iris took GLITCH off the pitch and into a place our core audience of 14-19 year old, football playing Londoners, associate with a post-match reward – the local takeaway shop.

Taking over a fast food restaurant in the heart of East London, Iris re-skinned the eatery entirely as GLITCH – every familiar touchpoint was rebranded to create what felt like an authentic and legitimate takeaway shop, except it was all laced with GLITCH product, exclusive apparel and even a secret performance from North London’s own drill rapper; Headie One. The GLITCH community were challenged via adidas’ social channels to race down to the establishment in order to win a free pair of boots for themselves. Closing the event with a part wrap film and part product ad, the experience brought together the GLITCH product, community and irreverent expression – for the ultimate ‘Takeaway Takeover’!

Tags

Football
Experiential Marketing
Digital
social

Clients

adidas Football