GLITCH Takeaway Takeover
For the launch of the new football boot range, the ‘Prep Pack’, Iris has created a campaign that matches up to adidas GLITCH’s unrivalled reputation for innovation, whilst driving app downloads and fame for the brand in London.
The pack is inspired by hard work, and Iris knew that in London, hard work and long hours on the pitch are rewarded with some serious play. So, Iris took GLITCH off the pitch and into a place our core audience of 14-19 year old, football playing Londoners, associate with a post-match reward – the local takeaway shop.
Taking over a fast food restaurant in the heart of East London, Iris re-skinned the eatery entirely as GLITCH – every familiar touchpoint was rebranded to create what felt like an authentic and legitimate takeaway shop, except it was all laced with GLITCH product, exclusive apparel and even a secret performance from North London’s own drill rapper; Headie One. The GLITCH community were challenged via adidas’ social channels to race down to the establishment in order to win a free pair of boots for themselves. Closing the event with a part wrap film and part product ad, the experience brought together the GLITCH product, community and irreverent expression – for the ultimate ‘Takeaway Takeover’!