Barclays has launched a fully integrated national campaign to celebrate its 20th anniversary of association with British football
The integrated campaign, created by Iris, includes a 30-second hero TV ad, in addition to advertising on social, online and radio. The campaign centres around the story of two siblings, Reece and Lauren James. Reece James is a Premier League player for Chelsea F.C., whilst his sister Lauren James also plays for Chelsea in the Barclays FA Women’s Super League. The siblings, both close to 20 years old, also have caps for England and their story perfectly encapsulates Barclays’ 20-year commitment to the beautiful game.