Iris

For the forward.

London, United Kingdom
Founded: 1999
More

Skills

Online/Digital
Advertising
Digital Marketing
PR
social
CRM
Intergrated
B2B
Brand & Identity Design
Performance Marketing
Clients
Shell
BMW
Jeep
Virgin Active
Britvic
Reebok
Wickes
Barclaycard
Adidas
Samsung

and 7 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Professional Services
Retail
Travel
Less

Again, but this time

by Rachel Geraghty

Samsung UK has launched a nationwide OOH campaign, developed by Iris, celebrating the activities we’ll soon be able to do again now that lockdown restrictions are easing. The campaign aims to raise awareness of its flagship phone, the Samsung Galaxy S21 5G Series via high-impact and high reach large format OOH takeovers.

‘Again but this time’ shines a light on aspects of life people will soon be able to rediscover as lockdown restrictions gradually lift. Striking imagery shows Brits getting back to moments they loved but perhaps took for granted prior to lockdown. ‘Jab jab hook again’ is about getting back to exercise classes that aren’t in a muddy field. ‘Proper weekends again’ celebrates the joy of friendship, via the banter of five-a-side. And ‘Butterflies again’ captures the anticipation of dating – IRL – for the first time in months. A total of six executions share the excitement of life getting back to normal – but through the lens of a Samsung Galaxy S21 5G with 8K resolution, Night mode and Vlogger mode.

The campaign, created by Iris, taps into the mood of anticipation felt throughout the nation, as we all collectively embrace fewer restrictions. The work is based on the belief that as people start to emerge from lockdown, they don’t necessarily want to go out and try new things, but in fact, will want to rediscover the familiar things they’ve missed.

Tags

ooh
DOOH

Clients

Samsung UK