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Global ‘live’ brand events agency, INVNT, launches in APAC

by Brea Carter

October 8, 2018

Independently owned, global ‘live’ brand events agency, INVNT has launched its APAC operations with head office located in Sydney, Australia, to address a surge of demand across the region for live brand storytellers, capable of challenging everything.

Originally founded in New York in 2008 by Scott Cullather and Kristina McCoobery, INVNT was created to be the best live brand storytelling agency in the world. The company’s “challenge everything” positioning statement has seen INVNT’s roster of clients grow worldwide to include a number of major household names such as: PepsiCo, Microsoft, General Motors, Oracle, Xero, SAMSUNG, and Subway.

The company, which creates and produces brand engagements for every audience segment - employees, customers, partners, investors, the media and consumers - has seen revenue grow 107% since July of 2017 and predicts 2018 to be a record-setting year as they continue to invest into the APAC region.

According to Scott Cullather, Co-Founder and CEO of INVNT, it is the agency’s unique “challenger” approach to delivering live brand engagements that sets us apart resulting in a rapid expansion from New York, to London, Detroit, San Francisco, Washington DC, Stockholm and now Sydney, Australia.

“At our core, INVNTers are expert storytellers. We strive to share stories with target audiences that are on brand and message, yet disruptive and therefore stick and spread, whether it’s digitally or via creative campaigns, live events or brand activations.

“It is this challenger approach, our highly competitive fee structure and our killer ‘tribe’ of local and international talent that allows us to develop and produce the kinds of live brand engagements that keep our growing roster of global clients returning year-after-year. This potent combination has helped us achieve an 81% client retention rating; a cornerstone to our success and a testament to our ability to deliver compelling, cost effective solutions,” concluded Mr Cullather.

Standout live brand storytelling opportunities created by INVNT in 2017 included the Samsung’s Galaxy Note8 #Unpacked2017 launch event. The groundbreaking large-scale digital production quickly received worldwide accolades for challenging the status quo and ‘reimagining’ the traditional product unveiling.

The INVNT Sydney office is being led by Australian native, Laura Roberts, who was part of the agency’s founding team back in 2008. Laura has taken on the role as Managing Director, to drive the agency’s growth and development throughout the APAC region. With decades of events experience, Laura has worked all over the world, across multiple sectors for a wide range of multi-national brands.

“As one of the original tribe members, I’m incredibly excited to be leading INVNT’s APAC efforts, building the Sydney office and nurturing our local team of strategic, creative, service-minded professionals to produce the most memorable live brand storytelling experiences in the world.

“We’re expecting an incredible year ahead, having already secured several key storytelling milestones for 2018, starting with Atlantis Grand Opening Event in Sanya China, followed by TEDxSydney where we’ll be taking the already epic annual event to a whole new level, pushing the boundaries of next generation participant experience!” concluded Ms Roberts.


Experiential Marketing
Live Brand Storytelling
Brand Experience
Event Production
Sydney, Australia