INVNT

INVNT®. The global live brand storytelling agency™ is the challenger agency for challenger brands.

New York, United States
Founded: 2008
Staff: 100
More
Skills
Experiential Marketing
Integrated Marketing
Events Production
Creative Services
Brand Experiences
Events & Expo Planning
events and sponsorship
Brand Environments
Brand Communications
Brand Engagement

and 1 more

Clients

PepsiCo
Merck
General Motors
Subway
ESPN
TEDxSydney 2018
Xero
New Relic
Samsung
Sector Experience
Entertainment
Financial
Healthcare
Retail
Pharmaceutical
Agriculture
Luxury
Technology
Consumer
Travel and Tourism

and 3 more

Less

TEDxSydney 2018

Vision

TEDxSydney, the leading platform for the propagation of Australian ideas, creativity and innovation, was seeking a similarly minded partner to seamlessly produce its flagship event. The 2018 theme of HumanKind needed to be woven throughout the one-day experience in strategic and thought-provoking ways, ensuring each and every touchpoint would appeal to the brand’s discerning audience of curious minds, game-changers, and those who seek to be inspired.

Creative perspective

INVNT produced both the theatre program and events and activations within the Hub – a dedicated precinct where participants, partners and stakeholders could learn and interact in between theatre sessions.

Teams were responsible for budget, venue, supplier and talent management, and oversaw all scheduling and logistics. Working with a trusted network of over 100 operators and technicians, INVNT sourced and installed four 48ft semi-trailers worth of audio-visual equipment across the theatre and Hub. The theatre featured wall to wall LED screens and 12 projectors with 20 million pixels which projected 200,000 lumens of brightness, resulting in an enthralling and immersive experience for guests.

The team created the floor plan within the Hub with respect to the attendee journey, and curated a number of brands and partners which would activate within the precinct. INVNT produced activations including ‘Body, mind, soul,’ which featured yoga and hip hop classes, and ‘Serious play,’ where guests could play mini putt-putt and giant Jenga, and charge their phones with pedal power. Keeping TEDxSydney’s mantra of ‘explore how to do things better,’ in mind, the team devised a sustainable and informative food and beverage offering for the main event and after party, which featured the likes of cricket hummus and water that was created using fruit and vegetable waste.

Results

The event saw its largest audience to date, with just under 5,300 guests checking in on the day. Attendee feedback was incredibly positive, with 93% of respondents rating TEDxSydney 2018 as excellent or good, 85% stating that they enjoyed the Hub, and 81% noting they would like to attend TEDxSydney in 2019. Respondents rated the technical production, including lighting, audio, visuals and staging an average of 9.16 out of 10. The event's net promoter score rose from 52 in 2017 to 65 in 2018.

Tags

Experiential Marketing
Marketing
Live events
Events management
Event production
Live Brand Storytelling
Brand experience
tedxsydney

Clients

TEDxSydney 2018