[INVNT GROUP]

We represent a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere.

New York, NY, United States
Founded: 2020
Staff: 100
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Skills
Experiential Marketing
Brand Strategy
Advertising
Content Marketing
social media marketing
employee engagement
Consultancy
web 3
Metaverse Experiences
NFT Marketing

and 4 more

Clients
PepsiCo
Merck
General Motors
Subway
Xero
Samsung
Genesis Cars
TEDx
SAP
Pfizer

and 6 more

Sector Experience
Entertainment
Financial
Healthcare
Retail
Pharmaceutical
Agriculture
Luxury
Technology
Consumer
Travel and Tourism

and 6 more

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OnStar Family Link Launch

VISION

Known for the blue OnStar Button that connects drivers to emergency help, OnStar has also developed many other technologies for their six million subscribers. To reinforce their reputation as an automotive technology innovator and introduce FamilyLink, a service for integrating technology into family life, OnStar asked INVNT to create a unique press event for technology and automotive industry media.

CREATIVE PERSPECTIVE

To clearly communicate all aspects of FamilyLink and establish a warm backdrop for this family-oriented product, INVNT created a highly theatrical, nontraditional press event. Press were invited to a beautiful Soho loft to meet "The Kensingtons," a family of four exploring and enjoying the features of OnStar's FamilyLink.

RESULT

INVNT helped OnStar to change the conversation and reposition themselves as a technology company. OnStar introduced FamilyLink and reinforced their reputation as a leader and innovator. inVNT's theatrical, interactive press event was a significant success, attracting technology (80%) and automotive (20%) media with over 400 million total impressions including digital, print and online.

Tags

Product Launch
press event

Clients

OnStar