New Relic’s FutureStack
INVNT partnered with American software analytics company, New Relic to deliver their flagship FutureStack event at Kings Place in London. The New Relic team wanted to provide attendees with the opportunity to learn more about their products through live demonstrations and an informative content programme. The brand also sought to drive general brand awareness in the UK market, and build on their relationships with clients by engaging with them face-to-face.
The team worked with New Relic to produce the entire event, from overall budget and venue management to managing speakers and their presentation content. INVNT also designed and produced FutureStack brand graphics, including interior and exterior signage and wayfinding within the venue – ensuring a consistent look and feel across all cities that the event was travelling to.
The event offered a combination of informative presentations from New Relic practitioners and invited experts, case study style sessions where speakers from brands including LEGO and Trainline discussed the ways New Relic has helped them achieve their business goals, and a series of product demos.
INVNT also managed the closing party, devising an Oktoberfest themed concept and sourcing entertainment in the form of a band in Lederhosen, and liaising with the venue on catering.
The event attracted in excess of 330 attendees from across the UK, and the client was incredibly please with its execution. James Pavey, Senior Field Marketing Manager, EMEA at New Relic noted: “FutureStack London was a great success thanks to INVNT!” and “importantly, attendees were very engaged with our speakers, the demo stations were bustling with people during the breaks, and the event is already demonstrating ROI.” In a post on his blog, Diginomica, finance and IT expert Den Howlett was also all praise for the event, stating: “The event was packed out, long on customers and educational sessions yet short on marketing rhetoric.”