Overview

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners, publishers and agencies. Given the rapidly evolving nature of the digital landscape, the IAB’s mission is to build a sustainable future for digital advertising.

The IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands by disseminating knowledge and fostering dialogue through research, policy guidance, training and events.

To access the IAB’s current research, policy briefings, training opportunities and events schedule, please visit www.iabuk.com.
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