IMA HOME wins first client, Nails.INC, as new, merged agency

IMA and HOME, which only merged to become IMA HOME last month, has already won its first account as a combined force

Following a competitive pitch against two other agencies, Nails.INC, the award-winning British nail polish brand, has selected IMA HOME as its lead agency to drive sales of all product ranges for Nails.INC and INC.redible (its sister beauty brand).

The agency takes over from incumbent agency Threepipe, who had been working with Nails.INC for three years.

IMA HOME will develop the performance media strategy and then implement across paid social and PPC. The remit also includes social strategy and influencer relations and will be activated in the UK and the US – which is a key growth market for both Nails.INC and IMA HOME.

Thea Green MBE, founder of Nails.INC said: “Our ambition was to partner with a disruptive agency, who can take our business to the next level, serve as a part of the Nails.INC family and provide us with best-in-class ideas, analytics and innovation.

“The proposal that IMA HOME developed, coupled with the people we met in the process, made them the perfect agency for us to partner with going forward.”

Nickii Gray, chief executive partner, said: “We’re absolutely honoured to be partnering with inspiring entrepreneur Thea Green MBE and her innovative beauty and nail polish brand, Nails.INC.

“We are developing a real depth of expertise in the beauty space, with clients such as The INKEY List and Cloud Nine already on our roster.

“I also have to mention how delighted we are to announce our first win as IMA HOME. Our new life as a combined force has got off to a flying, winning start and we are excited to see what the future holds for us.”

IMA HOME will also support on Nails.INC sister brand, Holler and Glow.

Headquartered in Leeds, with 11 offices across six countries, IMA HOME is a global marketing agency made up of 400 talented experts, capable of thinking and delivering across the entire brand experience.

Its clients include Jet2, Royal Canin, Dr Oetker, adidas, Reebok, AG Barr, Hisense and More Than.