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Tv Commercial Safestyle Integrated Campaign

IMA HOME kicks off TV campaign with Safestyle and Safe Hands

IMA

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February 15, 2022 | 2 min read

IMA HOME has launched a new TV-led campaign with leading window and door manufacturer, Safestyle, starring David Seaman

The agency began work on Safestyle’s strategy and creative following a May 2021 pitch, with the objective of cementing the brand’s ‘value’ positioning and establishing a strong foundation for a new direction of advertising.

The campaign sets this new direction with the line, “For great saves, you can’t beat Safestyle”. The introduction of David Seaman, known as ‘Safe Hands’, England’s number 1, and famous for making great saves, aims to strengthen Safestyle’s position as the UK’s number one for windows and doors in the minds of homeowner audiences across the nation.

Safestyle’s look and feel has also evolved, modernizing the brand logo and identity whilst retaining key elements.

Martin Troughton, marketing director at Safestyle said: “IMA HOME’s approach to combining in-depth strategy with inspiring creative thinking made them the right agency for the next step in the Safestyle story. Their credentials in strategy, TV led campaigns, and history of working with leading value and retail brands was a perfect fit for this brief and we’ve really enjoyed the process.”

The TV ad will be running across ITV, Sky and Channel 4 until 31st March. The campaign also includes integrated activity spanning BVOD, digital, social and owned media.

Don McGrath, executive creative director at IMA HOME added: “This was Safestyle’s first TV campaign for a number of years, so it was a really exciting opportunity to propel the brand forward and set the direction for future advertising. We’re all really happy with how the campaign has shaped up and can’t wait to see it launch.”

Media buying by Running Total, and with thanks to Talent Republic for the successfully appointment of David Seaman to work with Safestyle.

Tv Commercial Safestyle Integrated Campaign

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