IMA

IMA

The creative agency thinking longer not bigger. Built around brands and consumers, not channels, we make it happen. In any space, on any screen.

Leeds, United Kingdom
Founded: 1988
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Skills
Branding/Identity
Design
Digital/Web
Media Buying & Planning
Advertising & Media
Marketing Consultants
Marketing
Advertising Agencies
3D design
3D Rendering

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Clients
BUPA
NSPCC
Reebok
More Th>n
Jet2.com
adidas
Howdens
The North Face
Campari
Red Bull

and 14 more

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Charity
Retail
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Sports retail
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adidas - Creating a Retail Revolution

by Anna Fidler

The challenge

adidas were due to move their London flagship store on Oxford Street and wanted to create something amazing for consumers. Something that was innovative both physically and digitally. They wanted to build a store that avoided the ‘expected’ to create an experience that would celebrate adidas, football and London to the highest possible standard. A truly best-in-class retail space.

Making it happen

We were tasked with elevating a number of areas across the store, from the ground floor launch zone to a brand-new football area that was unlike anything adidas had ever done before. As the store was still being built, we had a blank canvas to work with. Our creative team worked closely with adidas Concepts and VM teams to design spaces truly in sync with their vision.

We found new, innovative ways to display adidas products, and engaging ways to educate the consumer on product history and technology. Each section of the London flagship store was considered and crafted to the highest possible standard to turn these retail spaces into an experience.

Tags

Retail Design
Retail Display Design
retail marketing
installation
Production Management
Production
Copywriting for design
Digital

Clients

adidas