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Corrina Safeio and Dom Elliston promoted to President roles in Europe

After launching a successful rebrand and enhanced offering, Inizio Evoke has announced strategic senior promotions in Europe, reaffirming its commitment to nurturing the industry’s best talent and fostering growth and innovation for clients in the region.


Underpinned by the company ethos to make ‘Health more HumanTM,’ Inizio Evoke’s talent and capabilities span core service areas in Marketing, Comms, Transformation, Media, Access and Policy, harnessing the collective power of the platform across pharma, consumer health and wellness, environmental health and animal health sectors. With 1,500 people globally and a footprint that spans locations in the UK, Ireland, Brussels and network offices across Europe, Inizio Evoke is one of the most scaled healthcare marketing, communications and transformation platforms in the world. 


As part of the organisational changes, Corrina Safeio and Dom Elliston have been promoted to President roles in Europe across marketing and communications, reinforcing their focus in shaping the company’s vision and strategic direction. 

Corrina said: “I am excited to take on this challenge, a testament to our team's unwavering dedication and relentless pursuit of our mission across Europe and globally. Our steadfast commitment to innovation will be our guiding force as we embark on this transformative journey together and move into a positive 2024.”

Dom said: “Bringing these amazing brands together under one go-to-market proposition of Inizio Evoke makes sense for both our clients and our people. I am proud to take on the role of president of Europe for Inizio Evoke Comms and looking forward to offering our clients even more value through our diversified service offering.”  

Joining them in this expansion of leadership roles is:


  • Lee Wales promoted to Managing Director, Inizio Evoke Europe
  • Joanne Wunder promoted to Managing Director, Inizio Evoke Comms Europe
  • May Baccari promoted to Deputy Managing Director, Inizio Evoke Comms Europe 
  • Aditi Chakladar promoted to Group Operations Director, Inizio Evoke Europe 
  • Mel Edrich promoted to Strategic Operations Director, Inizio Evoke Comms Europe

Reid Connolly, Global CEO, adds: “I’m thrilled to have Corrina and Dom leading the charge in Europe as we continue to build one of the world’s most differentiated and scaled health marketing, comms and transformation platforms. Our European business and teams have always been a great source of pride, and this dynamic leadership team will ensure that we continue to provide our clients and our people truly unmatched service and experiences.”


Inizio Evoke will continue to serve as a premier partner for the world’s most innovative and ambitious healthcare organisations, with an even stronger focus on delivering client-centric solutions that drive transformative growth.