Initials

Creative Agency Founded in 2006 and based in central London. We are one of the UK’s fasting growing independent creative agencies. Delivering campaigns in the UK and Globally.

London, United Kingdom
Founded: 2006
Staff: 50
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Skills

Branding and Brand Development
Shopper Marketing
Experiential
Content
Digital

Clients

Heineken
McLaren Automotive
PepsiCo
Britvic
Harley Davidson
Coty
Philips
The Gap Partnership
Twinings

Sector Experience

B2c
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Strongbow Dark Fruit

by Jess Bird

Strongbow Dark Fruit consumers are some of the most dedicated brand fans you’ll ever find, and so to celebrate this dedication Strongbow put them front and centre of a series of campaigns that reflected the extraordinary levels of commitment these superfans demonstrate -using their passion to infect others:

1. Dark Fruit Ice Cream: One superfan, Kyle, had developed a Dark Fruit ice cream recipe and via a Strongbow and LadBible partnership, Kyle was able to mass-produce his exclusive recipe. The activation then toured across three festivals and three cities in a bespoke Land Rover and trailer, allowing thousands to experience it for themselves.

2. Dark Fruit Ink: a pop-up tattoo studio in Shoreditch. Attendees were able to engage with celebrity tattoo artist, Alice Perrin, who designed and tattooed 11 very lucky and very committed fans.

3. Dark Fruit: The Cakery: A pop-up Dark Fruit themed bakery where superfans could purchase Dark Fruit baked goods. The activation was also in partnership with LadBible and hosted a ‘cake off creation’ contest to see what superfans up and down the country were creating.

Clients

Strongbow