Initials

Creative Agency Founded in 2006 and based in central London. We are one of the UK’s fasting growing independent creative agencies. Delivering campaigns in the UK and Globally.

London, United Kingdom
Founded: 2006
Staff: 50
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Skills

Branding and Brand Development
Shopper Marketing
Experiential
Content
Digital

Clients

Heineken
McLaren Automotive
PepsiCo
Britvic
Harley Davidson
Coty
Philips
The Gap Partnership
Twinings

Sector Experience

B2c
b2b
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It’s not pink, it’s Puerto

by Jess Bird

It’s not pink, it’s Puerto, launched Puerto de Indias’ in the UK. An ‘anti-pink’ campaign that introduces the UK to the darkly sophisticated and unconventional world of Puerto de Indias.

The multi-channel campaign – which spanned influencer activity, social, guerrilla activation, OOH, digital media, print and experiential – glorified the product’s unique strawberry flavour profile, via the iconic black strawberry, a symbol of Puerto de Indias’ unconventionality, counteracting the “pink wallpaper” semiotics of its competition and encouraging their audience to ‘unthink pink’ once and for all.

Clients

Puerto de Indias