Influencer continues pledge to champion all creators with launch of new Android app

Influencer has today launched the Android version of their Waves app to empower both brands and creators to activate collaborations with speed and ease through an efficient, tech-driven process that is now available for all creators.

Data-led global marketing business, Influencer has today announced the launch of the Android version of their groundbreaking creator app, Waves. Waves launched on the App Store in 2022, breaking the mould in the way creators and brands have traditionally delivered campaigns. Now, Influencer is opening up their technology to users of all mobile devices as they continue to enable all creators to produce the most meaningful relationships between brands, themselves and their audience.

Influencer is dedicated to championing all creators, and this new product launch further supports that mission. Many influencer marketing companies only offer iOS creator apps, limiting creators working on Android phones. This new launch removes any barrier to entry; no creator will be restricted due to the phone they have, opening up brand partnership - and therefore revenue - opportunities via Influencer to all creators on their network, regardless of the device they use.

The latest version of the app allows for seamless end-to-end campaign management for both brands and creators, empowering all parties to activate creator campaigns with speed and ease. It also means that all campaigns are now able to be run via the app, allowing brands and creators to collaborate more efficiently.

Waves, launching on the Google Play Store on February 15th 2022, allows all creators to:

• Manage overall campaign workload, see all upcoming work in one place and manage incoming briefs, for any campaigns in collaboration with brands taking place via Influencer.

• Save time by managing the approval process from the creators’ phones, so they can get notified when content is approved.

• Showcase audience reach, stats and content style to potential brand partners through customised media kits.

• Consolidate multiple social media accounts in one place, showing multi-platform insights.

Ultimately, Waves enables both brands and creators to get their campaign up and running quicker, empowering creators to spend more time doing what they love: creating content.

Influencer’s CVO Caspar Lee said, “At Influencer, we aim to establish the most meaningful relationships between brands, creators, and their audiences. With the Android app launch, our entire creator network will have access to our cutting-edge tool to enable them to save time and make more money without ever using screenshots again.”

Influencer.com is a data-led global marketing business whose end-to-end influencer marketing platform & data-led Impact Studio turns creators’ followers into a brands’ consumers at scale. ‘Waves for Brands’, saw the launch of Influencer.com’s planning, activation and measurement platform, which enables brands with more control, speed and transparency over their campaigns. Since its launch, brands such as Google, Vodafone, SharkNinja, Pernod Ricard, and Levi’s have experienced faster activation speeds, supported by Influencer's team of Influencer marketing experts. Influencer.com’s newly launched Android app directly mirrors the planning, activation, and measurement functions in Waves for Brands, but now in the hands of all creators on the Influencer network.

You can download the Waves Android app on the Google Play Store here: https://play.google.com/store/apps/details?id=com.wavesforcreators