Influencer is a leading influencer marketing solution that combines global creative influence and insight, to build meaningful relationships between brands and creators.


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Influencer appoints John-Paul James as vice president of business development

by Hester Bates

October 27, 2021

Influencer marketing solution, Influencer, has announced the appointment of John-Paul James as its new vice president of business development. Reporting to Influencer CEO and co-founder Ben Jeffries, James is tasked with overseeing the company’s global sales and service operations teams to support its ambitious commercial expansion goals in the UK and across Europe.

James brings to over 16 years of experience in scaling global commercial operations in businesses across the marketing ecosystem, including brand and agency side, technology platforms and global media owners. He joins from dentsu international, where as vice president client services EMEA and APAC, he was responsible for leading strategic global accounts and business development. Other key roles he has held include senior director of global client development at Adform and global agency partnership lead at Microsoft.

“The pandemic created huge shifts in the ways consumers engage with brands,” said Ben Jeffries.

“Social media usage spiked as consumers spent more time online and marketers realised the power of influencer marketing to connect with these audiences in a way that is meaningful and relevant to them.

“Now brands must ensure they are able to maintain the connections they created, whilst also growing new audiences. We’re looking forward to helping them with this opportunity and John-Paul’s extensive industry knowledge and global brand experience will be key to continuing our explosive growth of our business, and the growth of our clients, in this exciting new phase.”

“The influencer marketing industry is poised for unprecedented growth and global cultural diversification,” said John-Paul James.

“I’m thrilled to be joining a business that not only pioneered but continues to excel in defining the space. I’m looking forward to working with Ben and the team to bring Influencer’s unique abilities to shape the most exciting marketing space of our generation to all global agencies, partners and brands”.


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