Influencer

Influencer is a leading influencer marketing solution that combines global creative influence and insight, to build meaningful relationships between brands and creators.

London, United Kingdom
Founded: 2015
Staff: 75
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Skills

Social Media
Content Creation
Influencer Relations
Influencer marketing
Influencer Engagement
Influencer Strategy
marketing technology
Clients
BBC
OMD
Ladbrokes
Ogilvy
Havas Media
Alibaba
Hisense
PepsiCo
MARS
P&G

and 2 more

Sector Experience

social media marketing
Marketing
Influencer Marketing
Less

Reaching New Customers With A Truly Original Approach: A Charity Campaign Run Exclusively On Twitch

by Megan Horsnell

To ensure a consistent flow of donations all year round, Shelter asked us to come up with some novel ways to target a younger demographic and provide them with a truly original fundraising journey.

We partnered with Twitch gamers, who played some of their favourite games and let their audience choose how they played them, in return for donations. This was a test campaign for Shelter which they hope to expand in the coming year. Over 6 hours of live branded gameplay, our creators reached over 38,000 people on Twitch, who tuned in to watch our gamers play live and donated over £2,000 between them.

This was the one of the first times Twitch has ever been used to raise charitable donations and Shelter were thrilled that we were able to generate such a high view to donation rate: 7p donated, per view vs. their target of 15p per view.

Want to see more case studies from the Influencer team? Head to the Influencer website now!

Tags

social media
charity
campaign
campaign activation

Clients

Shelter UK