Influencer

Influencer is a leading influencer marketing solution that combines global creative influence and insight, to build meaningful relationships between brands and creators.

London, United Kingdom
Founded: 2015
Staff: 50
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Skills

Social Media
Content Creation
Influencer Relations
Influencer marketing
Influencer Engagement
Influencer Strategy
marketing technology

Clients

BBC
OMD
Ladbrokes
Ogilvy
Vans
Havas Media
McDonald's
Alibaba
Hisense
N26

Sector Experience

social media marketing
Marketing
Influencer Marketing
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Delivering The Power To Change Viewpoints And Encourage Action: An Award-Winning Campaign That Shows How Creators Can Help Kickstart Culture Shifts

by Megan Horsnell

The British Army and Capita, as part of the Recruiting Partnering Project, wanted to challenge the perception of young people being known as ‘the snowflake generation’. So our campaign forced younger audiences to reflect on what it means to be a 'snowflake', unpacking the problematic nature of the term.

To achieve this, we asked 7 creators, chosen for their unique creative abilities, to produce bespoke artwork for their Instagram channels. Further to their following, we boosted their content with paid advertising to reach a larger, more targeted audience that met the Army’s exacting target demographics. The campaign rebranded the insult (commonly thrown at millennials) and focused on how those seemingly negative traits in fact add value to The British Army. This creative spin achieved an industry leading engagement rate of 3.9%, hit 284,000 impressions and contributed to the Army’s best recruitment year for a decade since the Capita contract began.

This campaign received a Digiday award for the best influencer/ brand collaboration and helped the Army beat their recruitment targets for the first time in 8 years.

Tags

content creator
marketing campaign

Clients

The British Army