Xbox Game Pass

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To raise awareness and drive conversion of their new Friend Referral feature, we teamed up with Xbox, partnering with a selection of diverse PC gamers from both top tier and macro levels with highly engaged audiences in the US and UK.

The campaign focused specifically on PC gamers, requiring in-depth sourcing and vetting processes, in order to resonate strongly with the target audience. The campaign was executed in under 10 business days from kick-off to execution, requiring seamless communication and strict timelines.

Due to the detailed sourcing process for creators, the content produced was authentic to each audience, leading to a high level of diversity in the creativity of the content. This was then pushed out further in a paid format. The campaign's performance metrics highlight the remarkable level of engagement it achieved, with over 34 million views across just five pieces of content. An impressive average watch time of 5.8 seconds and a 25% 6-second view rate, further demonstrating the campaign's effectiveness in captivating the audience. This resounding success resulted in Xbox renewing with Influencer for future campaigns.