Ocean Spray US

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The goal of this campaign was to promote 16 unique flavours of Ocean Spray’s cranberry juice blends through compelling content, where creators spread the question: “What’s your Power Flavor?”. The content was humorous and engaging and spanned both organic and paid social posts.

Creators were chosen carefully in alignment with the essence of the Ocean Spray brand. Each creator pulled their audience in and encouraged them to share their power flavour and, highlighting their success, the comment sections were filled almost exclusively with their audience’s favourite Ocean Spray flavours.

This campaign surpassed not only the KPIs originally set but also industry standards. The 3 pieces of content achieved a huge engagement rate of 6% and a view rate of 10 seconds. Organic views surpassed 357k and content reach was over 2.5million.