Magical Outcomes For Coca-Cola

Listen to article

Influencer partnered with Coca-Cola to generate global buzz around Coca-Cola Zero Sugar.

Our mission was to help the soft drink behemoth capitalise on their TV-marketing campaign starring Gigi Hadid, by inspiring creators around the world to post content all on the same day, making this our most extensive global campaign to date.

The theme for the campaign was focused around the "Recipe for Magic”, where we enlisted over 120 creators across the globe to create over 300 pieces of content with their take on magic, from a family Sunday lunch to a friends' hang out on Friday night.

Our biggest challenge, but also our biggest achievement, was executing at a global scale across all five continents. The diversity of the campaign led to a rich palette of global content that created a tidal wave of engagement for Coca-Cola across the seven seas, gaining over 172 million impressions and over 50 million video views.