Barclays X Pride

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Barclays aimed to create a campaign showcasing its strong association with Pride and demonstrating its support for the LGBTQIA+ community.

To help Barclays achieve this, we collaborated with six carefully selected creators who are well-known voices in the LGBTQIA+ community. These creators walked alongside the Barclays float at Pride wearing the Barclays Pride t-shirts during the parades, effectively highlighting the bank's commitment to and association with the cause.

Reaching an audience of 213k people, this campaign accumulated an impressive 193k views and 27k engagements. The results demonstrate Barclays’ ability to effectively highlight its strong connection to pride, as well as amplifying its message in front of a large audience.