Impression

We are Digital Growth Specialists helping ambitious brands push boundaries and drive impact. We define and deliver integrated digital strategies that transform our clients from market players to market leaders, and keep them there.

Nottingham, United Kingdom
Founded: 2012
Staff: 103
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Skills
Paid Search
Search Engine Marketing
PR and SEO/Search
Content Marketing
PPC
Search Engine Optimization
SEO
Google Analytics Consultancy
Digital PR
Consultancy

and 5 more

Clients
Andertons
Cancer Research UK
e-days
Topps Tiles
Rutland Cycling
Vaillant
Clarins
Magnet Kitchens
Abigail Ahern
Virgin Wines

and 4 more

Sector Experience
Utilities
Energy
Retail
Automotive
b2b
Fashion
FMCG
Health
Home Improvement
Luxury

and 8 more

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New airline Norse Atlantic appoints Impression to lead international marketing strategy

by Polly Astill

May 9, 2022

New airline Norse Atlantic has selected digital agency Impression to devise and deliver its international marketing strategy after a competitive two-stage pitch process.

Norse Atlantic is a brand new low-cost airline operating out of Norway and serving transatlantic routes. It prides itself on delivering excellent customer experience at competitive prices, onboard comfortable and more environmentally friendly Dreamliners.

Conducted throughout Jan and Feb 2022, the pitch process was led by Norse who invited agencies from across Europe and the US to put forward a proposal to accelerate performance in a crowded and competitive market.

Nottingham and London based digital agency Impression will supply a variety of specialist services spanning paid media, digital strategy, search engine optimisation and conversion rate optimisation. Its teams will work closely together to craft and execute an integrated, multi-channel growth strategy. Work is contracted to begin in March on a long term basis.

Adrian Keating, VP sales marketing and distribution at Norse Atlantic Airways said:

“We are very pleased to be working with Impression on our international marketing strategy. As a new airline in the aviation sector it is vital that we stand out from the crowd and ensure that our message of affordable fares to exciting long haul destinations has maximum audience reach and impact.”

Mikey Emery, commercial director at Impression, added:

“We’re delighted to have been selected as the strategic agency partner for an ambitious start-up airline. As an agency that continually looks to use business as a force for good, we welcome the opportunity to work with brands whose values align with our own. We’re really looking forward to achieving great things together.”

For more information about Impression, visit https://www.impression.co.uk/

Tags

digital marketing agency
new client
air travel
Digital marketing strategy
airline
SEO
paid media
CRO