Impero

Hi, we're Impero. We make tired brands famous again.

London, United Kingdom
Founded: 2009
Staff: 40
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Skills

Online/Digital
Web Design
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Digital Marketing
Clients
PepsiCo
Pernod Ricard
Primark
Barbour
T. M. Lewin
Cold Press Juice
Beefeater Gin
Campo Viejo
7 Up
Money Supermarket

and 4 more

Sector Experience

Cosmetic / Beauty
Fashion
Food & Drink
Media
Property
Retail
Travel
Alcohol
Less

ORANGE IS THE NEW PINK FOR GIN!

5 August 2019 10:45am

After the successful global launch of Beefeater Pink, Impero have helped launch the new Beefeater Blood Orange with yet another vibrant and energetic brand world and campaign.

The work included creating the brand aesthetic, launch campaigns and messaging across 360 touch points. It also includes a drinks strategy, extending the visual first 'drink with your eyes' philosophy they created for Beefeater Pink and other Pernod Ricard brands.

Speaking about the work, Michael Scantlebury, Creative Director at Impero, said: “the gin market has gone through a ‘ginaissance’ and is all about colour, which was pink until now. Beefeater Blood Orange is designed to standout in the pink space, while building on and complementing Beefeaters flavoured drinks portfolio. This new drink is inspired by London markets, referencing the brands London distillery heritage”

Tags

Drinks specialists
Gin
New product
360 brand campaign
ooh