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Impero to refresh brand identity for Survivors of Bereavement by Suicide
July 27, 2022
The agency will help Survivors of Bereavement by Suicide build a brand that stands out in charity sector.
London, 27th July 2022: Leading creative agency, Impero, today announces its appointment by charity Survivors of Bereavement by Suicide (SoBS) for a strategic review of our the branding.
After celebrating its 30th anniversary last year, SoBS is looking to raise its profile and presence ahead of its first ever national Survivors of Suicide Day that will take place on November 19th.
Impero will lead on the rebranding, ensuring that the messaging behind the charity resonates with all survivors bereaved by suicide. The brand relaunch will allow SoBS to build a clear and stand out brand which leads in the category.
The brand refresh includes Logo, colours, tone of voice and how the charity shows up in the world.
SoBS is the UK’s leading national charity in providing peer led support to those over 18 years of age and have been impacted or bereaved by suicide. The UK has around 6000 registered suicides each year, and it is estimated that 145 people are impacted by each case.
Michael Scantlebury, Founder at Impero, says: “It’s been our mission since day one to ensure we use our position to support causes important to us. This is why we want to ensure that we help the team at SoBS with a rebrand that accurately represents the quality work they do. Being able to time this with their first ever national Survivors of Suicide Day will help bring must needed attention to this topic.”
Lesley Rose, incoming CEO at SoBS added: “We really appreciate Impero’s commitment and input so far - the team have been fantastic in bringing a fresh and exciting new look to what we do.
Suicide bereavement is an often overlooked and taboo topic. Our aim with this new branding is to bring a modern, inclusive and hopeful feel to our survivors, whilst creating standout in a very busy charitable sector.”