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by Coris Leachman

December 16, 2021

Following a three-way competitive pitch that began in August, Impero has been appointed as lead creative and strategic agency for Christian Aid’s brand communications.

The agency has been contracted for a three-year term and has been tasked to boost fundraising and supporter engagement. Christian Aid has engaged Impero to create an integrated campaign and new positioning that will return the charity to its roots, reminding people of the important work it does to tackle injustice and help the world’s poorest.

Established 75 years ago, Christian Aid operates in Asia, Africa, Latin America, the Caribbean and Middle East with people of all faiths and none, to stand up for dignity, equality and justice.

This pitch win, which was led by consultants R&D founded by Tim Doust, follows a run of new business success for Impero, including winning EO in a competitive pitch against Mother and BBH in the Summer.

Nick Georgiadis, Director of Fundraising and Supporter Engagement said: “I’m very excited to have appointed independent agency Impero. Right from the start they demonstrated a real passion, drive and commitment to help us tackle global poverty, inequality, and injustice. I look forward to working with them, so that together, we make Christian Aid more relevant and engaging, and grow our audience and consideration to support us.”

Of the win, Emily Winterbourne, Imperos Managing Director said: “When we met the Christian Aid team, we knew instantly they were looking for brave thinking and impactful work. The charity has a great history of doing good in the world, and putting out strong advertising campaigns that reflect their important work, and we can’t wait to help them do that again.”

About Christian Aid

Christian Aid is a global movement of people, churches and local organisations. When the British and Irish churches set up Christian Aid in the 1940’s, their goal was simple – to love our neighbour as ourselves. To do this, Christian Aid promised to help those suffering the devastating effects of war, persecution and famine throughout the world, and to help end poverty, once and for all. Today, Christian Aid continues its fight to eradicate extreme poverty by tackling its root causes. Together with people living in poverty, it aims to amplify voices to speak truth to power and create lasting change.

About Impero

The advertising agency Impero was founded in 2009. Proudly independent, their creative philosophy is that patience is not a virtue and that the brands who operate with a healthy dose of impatience are those that win the race for consumer attention. Impero works with many world-class consumer brands including Budweiser, Havana Club, Estée Lauder and ASDA and has picked up a number of industry awards along the way, including being recognised as Agency of the Year.


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