ORANGE IS THE NEW PINK

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After the successful global launch of Beefeater Pink, Impero have helped launch the new Beefeater Blood Orange with yet another vibrant and energetic brand world and campaign

The work included creating the brand aesthetic, launch campaigns and messaging across 360 touch points. It also includes a drinks strategy, extending the visual first 'drink with your eyes' philosophy they created for Beefeater Pink and other Pernod Ricard brands.