Impero

Hi, we're Impero. The creative agency for impatient brands.

London, United Kingdom
Founded: 2009
Staff: 40
More
Skills
Online/Digital
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Digital Marketing
Brand Strategy
Advertising

and 1 more

Clients

Pernod Ricard
7 Up
Money Supermarket
AB InBev
Danone
General Mills
Paco Rabanne
Stella Artois
bud light

Sector Experience

Cosmetic / Beauty
Fashion
Food & Drink
Media
Property
Retail
Travel
Alcohol
FMCG
Less

Launching Dr Jart+ in the UK

by Coris Leachman

The job
Making Dr Jart+ Cicapair a cult skincare product

Background
The world of skincare is usually built around problem/solution. To build a cult following around Dr.Jart+ Cicapair, we called for everyone to rethink skin sensitivity as a part of everyday life, by rethinking how to launch a brand in a global pandemic.

The work
Creating a brand experience, when you can't physically experience a brand.

To win, we needed people to experience this brand first hand. But we were launching in the midst of the pandemic. So we created a series of custom immersive Augmented Reality experiences for press, influencers, in-store shoppers and consumers to play with and share.

Immersing consumers and influencers
We dropped an AR portal into people’s homes and transported them into the world of Cicapair.

Product PR
We brought product-specific AR to life in-store for the first time ever in Boots.

Influencer content
We put the campaign into the hands of over 200 influencers with a bespoke experience.

Spreading the word
We partnered with Vice Media to find the right consumers, at the right time.

Tags

Product Launch
augmented reality
Augmented Reality Marketing

Clients

Dr.Jart+
Estee Lauder Companies