Launching Dr Jart+ in the UK
Making Dr Jart+ Cicapair a cult skincare product
The world of skincare is usually built around problem/solution. To build a cult following around Dr.Jart+ Cicapair, we called for everyone to rethink skin sensitivity as a part of everyday life, by rethinking how to launch a brand in a global pandemic.
Creating a brand experience, when you can't physically experience a brand.
To win, we needed people to experience this brand first hand. But we were launching in the midst of the pandemic. So we created a series of custom immersive Augmented Reality experiences for press, influencers, in-store shoppers and consumers to play with and share.
Immersing consumers and influencers
We dropped an AR portal into people’s homes and transported them into the world of Cicapair.
We brought product-specific AR to life in-store for the first time ever in Boots.
We put the campaign into the hands of over 200 influencers with a bespoke experience.
Spreading the word
We partnered with Vice Media to find the right consumers, at the right time.