Impero's guide to post-lockdown life
We wanted to add a sense of light relief to the COVID-19 conversation. The Impero guide to post-lockdown life is a light-hearted series of tips and suggestions about returning to normal, as we emerge from months of staring at our walls.
We asked members of our team to share their experiences and concerns about the post-lockdown world as they started to get back outside. We were short of idea, so we choose 8 which we then illustrated to use as posters and animations for use on social platforms, in AR, and fly-posters.
The art direction
We wanted the advice to pop up when you needed it most, so we borrowed from the simple visual style of 90s pop-up windows which gave us a comfortable nostalgic look, as well as lending itself well to animations.
We then took this into the virtual world by using AR to hijack locations around London, so you could see relevant tips where you were. Pubs, beauty ads, offices and police stations were hacked so you could trigger Impero's guide to lockdown life right in front of you.
Train yourself with our Instagram filter
We wanted people to be part of this project so created an Instagram filter to serve a simple purpose: to help people get through the tense post-lockdown moments that they've long forgotten, like saying cheers when they next go for a drink. Go to www.instagram.com/weareimpero to download the filter and see other tips.