Impero

Hi, we're Impero. The creative agency for impatient brands.

London, United Kingdom
Founded: 2009
Staff: 40
More
Skills
Online/Digital
Branding/Identity
Design
Graphic Design
Digital/Web
Social Media
Advertising & Media
Digital Marketing
Brand Strategy
Advertising

and 1 more

Clients

Pernod Ricard
7 Up
Money Supermarket
AB InBev
Danone
General Mills
Paco Rabanne
Stella Artois
bud light

Sector Experience

Cosmetic / Beauty
Fashion
Food & Drink
Media
Property
Retail
Travel
Alcohol
FMCG
Less

Feel the Good

Impero has relaunched British protein shakes brand, For Goodness Shakes, in a move to attract casual health consumers to the well-established brand. On the market for 15 years, For Goodness Shakes products were the first ready-to-drink protein shakes in the UK. Impero’s task was to reposition the brand’s products to be more appealing to a wider audience in a rapidly expanding category, as more people are turning to health and fitness products in their day-to-day lives. When For Goodness Shakes first launched in 2003, they were purely aimed at sports enthusiasts, with the simple mission to make sports recovery drinks that actually taste good. But as the market grew, it became clear they needed to recruit a wider fitness-conscious consumer to the brand, rather than rely solely on those actively looking for performance products. To help achieve this goal and attract a new audience, Impero helped redesign their brand strategy, and define a new target consumer – The ‘Striver’ – attitudinal people around the country who get up, get out, and get active to take themselves to the next level. On the appointment, Alex Brooks, Director at For Goodness Shakes said: “Supermarkets have been key to delivering brand growth, but the old product packaging risked getting lost in the rapidly expanding market, with too many facts and statistics segregating the more general consumer. We are excited for the relaunch, Impero have managed to truly identify our needs as a brand, designing an engaging campaign that easily helps consumers with health and fitness goals to identify and choose the right FGS products for them." The campaign will run online, in-store, and touch PR events and activations, helping the health brand to expand its consumer base. For Goodness Shakes make a wide variety of protein products, including bars and hydro tabs, the newly designed product packaging will launch in all major supermarkets and specialist shops across the country from May 2018, in conjunction with the launch campaign.

Tags

rebrand
packaging
Brand development
health
facebook
Branding Design
Instagram
Influencer Marketing
Protein
Brand Identity
social media
branding & packaging
digital

Clients

For Goodness Shakes